Sales and Marketing Overview

Marketing Plan

Provide targeting email lists for:

  • Federal contracting officers
  • GSA teaming partners
  • Agency specific end users for three target agencies
  • GSA marketing list
  • Recommendations for target email program including suggested content for messages
  • Recommended web site changes for customer site
  • Search engine keywords
  • Content tags
  • Federal buyer ads
  • Federal blogs

Recommendations for social media marketing

Sales Plan

(Includes complimentary attendance to Federal Sales 101: Winning Government Business)

Assistance in selecting target agencies

Plans for selling to three target agencies

Agency contracting budgets, issues, and agenda

Web links to contracting information by sub-agency

  • Doing business with
  • Procurement forecasts
  • Contracting opportunities
  • Contract awards
  • Organization charts
  • End user contacts
  • Contracting officer contacts
  • Staff directory
  • Procurement
  • Small business assistance
  • Contracting information
  • Prime contractors
  • Active MACs & IDIQ contracts
  • Planned MACs & IDIQ contracts
  • Budgets
  • Employees
  • Leadership
  • Contract dollars
  • Contract budgets
  • GSA schedules
  • IT contracts

Prime Contractor Market Overview

  • Prime contractor award history
  • Prime contractor contact information

Information Technology (IT) Market

  • IT budgets
  • Exhibit 300s: Large IT Large Opportunities
  • Historical IT purchases

Government-wide Acquisition Contracts (Large Multiple Award IT Contracts approved by OMB for use by any agency)

  • Other agency GWACS
  • GSA schedules

Press information on contracting opportunities

Calling plan

  • Call lists
  • Recommended sales call scripts
  • Sales call training thru conference call with sales staff