Sales and Marketing Overview
Marketing Plan
Provide targeting email lists for:
- Federal contracting officers
- GSA teaming partners
- Agency specific end users for three target agencies
- GSA marketing list
- Recommendations for target email program including suggested content for messages
- Recommended web site changes for customer site
- Search engine keywords
- Content tags
- Federal buyer ads
- Federal blogs
Recommendations for social media marketing
Sales Plan
(Includes complimentary attendance to Federal Sales 101: Winning Government Business)Assistance in selecting target agencies
Plans for selling to three target agencies
Agency contracting budgets, issues, and agenda
Web links to contracting information by sub-agency
- Doing business with
- Procurement forecasts
- Contracting opportunities
- Contract awards
- Organization charts
- End user contacts
- Contracting officer contacts
- Staff directory
- Procurement
- Small business assistance
- Contracting information
- Prime contractors
- Active MACs & IDIQ contracts
- Planned MACs & IDIQ contracts
- Budgets
- Employees
- Leadership
- Contract dollars
- Contract budgets
- GSA schedules
- IT contracts
Prime Contractor Market Overview
- Prime contractor award history
- Prime contractor contact information
Information Technology (IT) Market
- IT budgets
- Exhibit 300s: Large IT Large Opportunities
- Historical IT purchases
Government-wide Acquisition Contracts (Large Multiple Award IT Contracts approved by OMB for use by any agency)
- GSA GWACS
- Other agency GWACS
- GSA schedules
Press information on contracting opportunities
Calling plan
- Call lists
- Recommended sales call scripts
- Sales call training thru conference call with sales staff
