Templates can play an important role in federal proposal writing. If a company wants to win a bid opportunity, the proposal it submits in response to a federal Request for Proposal (RFP) must be unique. Furthermore, the proposal must address the customer's issue or problems and the company submitting the offer must propose customer-centric solutions. Proposals that do not address the foregoing elements lose. Common components or sections of a proposal include:
- Executive Summary
- Compliance Matrix
- Technical Approach
- Management Plan
- Personnel
- Corporate Experience
Companies entering the federal arena are often unaware that templates addressing the common elements listed above can be used to make the process of proposal writing much more efficient and cost effective. Templates can save your proposal team countless man hours. They are outlines to begin the process of writing a proposal in a structured way. Furthermore, they provide your writing staff with the free time needed to tailor your proposal to the needs of the client or end user. Excerpts from a template for an Executive Summary are shown below.
Executive Summary Template
This template provides a general structure for an Executive Summary. Not all sections may apply to your proposal; delete and add sections as necessary. You may not be able to answer all of the questions in the writing guidelines; try to answer those that apply to you.
Writing guidelines are shown in red and model text is shown in black font. Delete red text after completing the Executive Summary. Refine the appropriate model text to fit your proposal and add text as necessary. Then delete unused model text.
Sample:
1. Executive Summary
1.1 Introduction
Describe your team (company) in a simple introductory sentence. ______, ______, and _____ (the "Team") (or Company) propose to combine their individual corporate experience and capabilities to provide ______ services to the ______ (agency). The Team recognizes the challenges involved in this contract, and we are committed to providing ______ (agency) with high-quality service while at the same time providing the continuity of in-place, experienced staff (or reducing the risk of contract problems)(or ....).
1.2 Proposal Overview
Describe what you will do and the benefits associated therewith in one or two paragraphs. Answer the following questions:
- How will the customer benefit from your solution?
- How will your solution help your customer achieve his long-term and short-term goals?
- How does your solution solve the customer's specific problems?
- What immediate improvements will your customer notice as a result of your solutions?
- How (or why) is your solution cheaper or more efficient?
- How (or why) does your solution provide the best value?
- How does your proposal meet or exceed the evaluation criteria in the RFP?
Our proposed approach is (comprehensive, unique, innovative, creative, practical, reliable) and will (integrate, provide, result in, reduce, etc.).....
Our approach to this project features:
Examples:
- Lowers development risks
- Provides a foundation to migrate legacy systems to new technology
- Uses standards-based tools and platforms
- Uses open source software
1.3 Program Manager
Our proposed Project Manager, _______, (name of person) is (known to the agency, highly qualified, experienced, proven, an expert). Specifically, Mr./Ms. _______ has:
- List the relevant capabilities of the Program Manager pertinent to the contract.
1.4 Personnel
(Continued)
Templates should be viewed as a starting point for your proposal outline. They save time and provide structure but they must be tailored to the customer.
The Proposal Architect, a template based business process for proposal writing.
Why is the Proposal Architect different from other software products?
- Integrates the sales and proposal-writing processes (resulting in a winning proposal which is focused on the customer's needs).
- Focuses solely on federal proposal writing
- Provides a cohesive structure for each step of the process of preparing a proposal. Each step of the process is linked to the other
- Saves your staff time by providing model text and a very controlled writing process
- Assures compliance with the Request for Proposal (RFP)
The Proposal Architect includes content for training your staff in the art of federal sales and proposal writing. Detailed instructions are included for writing each chapter of a federal proposal.
Read more about the Proposal Architect visit http://www.proposalarchitect.com/.
Cost: $2,900
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Executive Breakfast with Proposal Architect Author, Richard White
Is your company experiencing proposal writing problems? Join the crowd of most federal contracting companies. Learn why your proposals are less than successful in this two hour breakfast training event.
Join us on Tuesday, July 31, 2007 and hear Richard White, author of the Proposal Architect address:
- Defensive proposal writing
- Advanced proposal writing techniques
- Features and benefits of the Proposal Architect
- Demonstration of the Proposal Architect
Schedule:
8:30 - 8:45am - Registration & Networking
8:45 - 9:15am - Advanced Techniques
9:15 - 10:30am - Product Demonstration
Location:
The Federal Sales Academy
3 Bethesda Metro Center
Suite M020
Bethesda, MD 20814
Cost: $100 per person
Directions to location:
http://www.fedmarket.com/seminars/academy-3metro.shtml
Author's Bio:
http://www.fedmarket.com/about/rwhite.shtml
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Register online or call 888.661.4094 x 8 to reserve your seat.
If you are unable to attend, arrange an online demonstration with the author of the Proposal Architect call 301.652.9504 x 110.
Writing and Managing Winning Proposals (1-day seminar)
Does your business spend weeks and countless resources pulling together a proposal that it submits at the last minute? The reality is that most companies have a 5% chance at winning contracts when they "take a shot" at responding to RFP's that they found on the web.
"Writing and Managing Winning Proposals" was specifically created to lighten the load on the number of responses to RFPs and win more government business. The tools and insight offered in this class are well worth your return on investment!
Seminar Calendar
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