Proposal Writing: Simplicity Wins

So the Request for Proposal (RFP) says "don't parrot back our requirements in your proposal". The requirement you are responding to is routine and you are struggling to come up with content that would be considered meaningful. You are now in the dilemma of having to make stuff up at the procedural level or keep it simple by changing the RFP language and adding any insights you may have on cost reduction, risk reduction or quality assurance.

Our suggestion is to think hard about what would be considered meaningful and if you have nothing just present how you would meet the requirement in your own words. Keep it simple and straight forward. Evaluators know when you are working too hard and making stuff up. They want just the facts and your insights about the facts if you have any.


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