Proposal Writing: The Devil is in the Detail

In our previous newsletter, we stated that the most crucial step in federal proposal writing is deconstructing the Request for Proposal (RFP) sentence-by-sentence and clause-by-clause in order to build a complete proposal template (outline). We highly recommend doing the same with every amendment and updating the template each time. Deconstructing the RFP is the only way to ensure that your firm addresses each and every requirement of the RFP. A typical federal RFP will contain a morass of important and unimportant clauses, a baffling and befuddling list or proposal requirements and statements of work that are poorly written or insufficient in detail.

Missing a detail in this morass can result in the filing of a proposal that does not meet the agency's requirements. A phrase, a punctuation mark or an ambiguity in an instruction or requirement can make the difference between success and failure.

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