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Articles

  • People Buy Not Agencies
    Contrary to popular belief, people buy in the federal market, not agencies. The only way to make a federal sale is to contact a buyer through a direct sales call...
  • Selling IT: Buyer's Duty to Search Across Schedules
    In this installment of Selling IT to Government, we touch on an issue -- keywords -- that is of particular importance to federal multiple award schedule contractors. Yes, that's right -- keywords...