The previous installment discussed the motivation of small business specialists in the federal purchasing process. This installment looks at members of congress and the White House.
We live in a political world that dictates how members of congress and the White House are motivated to help companies win federal business. They aren't motivated to help an individual companies win contracts unless votes or campaign contributions are involved.
Responsibilities of Members of Congress and the White House
- Develop and pass legislation
- Represent constituents
Primary Motivation
- Re-election
- Votes and campaign dollars
- Bring major projects into their own states or districts
Not Motivated To:
Help a particular company win a contract unless the assistance is directly connected to more votes, campaign contributions, or economic development for their district or state
The moral of this story is don't try unless you can appeal to their political motivations.
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Considering the federal marketplace?
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One Hour of Consulting with the Author of Rolling the Dice in DC: How the Federal Sales Game is Really Played
Call 301.652.9504 EXT. 110 to arrange a one hour telephone consultation with Richard White, author of Rolling the Dice in DC: How the Federal Sales Game is Really Played. Mr. White will advise you on the specific steps required to enter the federal market and increase your federal sales including the following considerations:
- Market pitfalls, stumbling blocks, and barriers
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- Investment and recurring costs
- Who buys and how to find them
- Specific first steps
- Small business programs
The consultation will answer the questions: "Should you or shouldn't you enter the federal market and how can I solve my federal sales problems?"
Mr. White is a recognized expert in government marketing and sales. He knows the nuances of selling to governments, including the sales processes used for individual government markets defined by procurement size, multiple award schedule sales, negotiated procurement sales, and proposal writing.
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"Rolling the Dice in DC" by Richard White
The Definitive New Book on Federal Sales
Sales Wisdom from a Long Time Player in the Federal Sales Game
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If you need help with any other product sales, call or write as follows: (888) 661-4094 x 8 or sales@thefederalmarketplace.com.
Regards,
Richard White
President
Fedmarket.com
The Federal Sales Academy
rwhite@thefederalmarketplace.com
(301) 652 - 9504 x 118 (office)
(301) 908-0546 (cell)