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Trench Warfare in Federal Sales
By Richard White


People on the outside do not realize what goes on when contracts worth millions to billions of dollars are at stake. Sales efforts can be likened to trench warfare and the meek inherit very little. When a large federal contract is known to be in the pre-announcement phase, interested prime contractors send teams of people to the federal agency. Prime contractors will establish sales budgets ranging from $100,000 to several million dollars when large opportunities -- such as DOE research laboratory management projects or lucrative information technology service opportunities -- are announced.

The "capture planning teams" descend on the federal site and spend countless hours meeting with each other to form the optimum bidding team. Points of discussion include exclusivity, how team members will share the work, oversight and accountability issues, the dollars involved, and the guarantees (if any) associated with a vendor's share of the pot. Prime contractors and potential subcontractors are usually jockeying to get the best deal and may not be telling each other the full story.

Prime contractors may woo small businesses thought to be in favor with the agency putting out the bid. The teams also meet with the end users to gather intelligence on the problems, requirements, fears, likes, and dislikes and to sell themselves to the government decision makers. Remember, this is legal prior to formal announcement of the procurement.

Phone calls are made to anyone and everyone who might know about the project in an effort to discern the makeup of the evaluation committee, the favored parties, which players may be on what team and why. Companies search for any insight that might provide an edge. Great effort is put into recruiting the incumbent contractor's personnel since the government usually wants all or most of the key people to remain on the contract.

All of this work is focused on structuring a scheme to win the contract. This is not a game for the faint hearted or inexperienced company. Once the procurement is formally announced and the proposal is written, prayer, pacing, and worrying are the order of the day.

Sounds like white-collar warfare, doesn't it? This is where the competition actually takes place. To outsiders it may sound illegal or unethical but it isn't as long as all the game playing is done before the government issues the bid solicitation.

Who wins? Usually the incumbent contractor provided there is one. If the project is new, the winner is the vendor with the strongest relationship with the end users, or the one which has been the most aggressive, persuasive, creative, or a mixture of all of these factors. A vendor without a relationship can sneak in and build a winning proposal right under the nose of the lead contender by being aggressive and creative.  However, to do so requires a formidable commitment of time, resources, and money (not to mention a healthy share of luck).


Executive Breakfast with Proposal Architect Author, Richard White

Is your company experiencing proposal writing problems? Join the crowd of most federal contracting companies. Learn why your proposals are less than successful in this two hour breakfast training event.

Join us on Monday, October 22, 2007 and hear Richard White, author of the Proposal Architect address:

  • Defensive proposal writing
  • Advanced proposal writing techniques
  • Features and benefits of the Proposal Architect
  • Demonstration of the Proposal Architect

Schedule:
8:30 - 8:45am - Registration & Networking
8:45 - 9:15am - Advanced Techniques
9:15 - 10:30am - Product Demonstration

Location:
The Federal Sales Academy
3 Bethesda Metro Center
Suite M020
Bethesda, MD 20814

Cost: $100 per person

Directions to location:
http://www.fedmarket.com/seminars/academy-3metro.shtml

Author's Bio:
http://www.fedmarket.com/about/rwhite.shtml

REGISTER HERE

Register online or call 888.661.4094 x 8 to reserve your seat.

If you are unable to attend, arrange an online demonstration with the author of the Proposal Architect call 301.652.9504 x 110.


"Rolling the Dice in DC" by Richard White

The Definitive New Book on Federal Sales

Sales Wisdom from a Long Time Player in the Federal Sales Game

Learn more

Price: $22.00 (includes shipping)
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GSA Proposal Preparation eLab
Are you unable to complete your GSA Schedule offer? GSA proposal preparation is fraught with issues, questions, and frustration. Many postpone offer preparation because of the frustration. Complete your offer in 3 days or fewer. Our instructors will walk you through the process and you will leave the eLab with a completed GSA proposal. Attend our monthly GSA Proposal Preparation eLab in Bethesda, Maryland.
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Cracking the Federal Market
Two Books by a Long Time Player in Federal Sales
Rolling the Dice in DC

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