From FedMarket.com

Proposal Writing
In Proposal Writing Second is the Same as Last
By Richard White
Aug 21, 2007, 16:16

In many ways, writing a federal proposal is like writing a college term paper. However, the similarities end with the results. In college, you may have been reasonably happy to accept a B. With federal proposals, only one company receives a grade and it's the winner. Everyone else flunks; second is the same as last.

"After careful consideration and evaluation, your proposal has been rated as technically unacceptable and will receive no further consideration." The foregoing is relayed to your company in the "you lost" letter or phone call. The results are lost money, a demoralized staff, and a bruised corporate ego. Companies live or die by the proposal-writing pen. Many companies ignore the fact that the pen should come out only after your sales staff has nurtured the opportunity through the sales process. A proposal should only be written to close a deal. The preparation and submission of a proposal is a deadly serious game that should only be played after you have sold the customer something.

The Proposal Architect, our new software product, teaches your business how to write winners, how to reduce proposal costs, and how to integrate proposal writing and sales. The following mantras will be repeated over and over in the product (for some, possibly too often and for others, not enough):

  1. Sell it then write it.
  2. Write defensive proposals. Defensive proposals defend a sales position that you have already established with the customer.
  3. Winning proposals result from a highly-structured business process. The process begins in the selling of a solution to the customer. The next step is the development of a customer-centric outline, and the last step is the production of a clear and concise description of the solution.
  4. The writing process should begin early and should commence with the creation of the aforementioned outline.
  5. The proposal outline helps to produce clarity, simplicity, and consistency among writers.
  6. Write the proposal with the assumption that it won't be read. At best, your proposal may be skimmed.
  7. Keep it simple. Give the evaluators what they asked for and nothing more and no less.
  8. Sell them what they want and then sell them what they need.
  9. Sell risk aversion whenever possible.

Companies new to the federal market typically do not have a structured business process for federal sales and proposal writing. The Proposal Architect is designed especially for this type of company. You will hit the ground running if you use our product. If your company has established processes, use the Proposal Architect to improve your internal procedures. Integrate our templates and model text with your own. More established federal contractors report that Proposal Architect compliments what they already have in place and, in incorporating the Proposal Architect into their existing models, they end up with a much more streamlined business process.




The Proposal Architect, a template based business process for proposal writing.

Why is the Proposal Architect different from other software products?

  • Integrates the sales and proposal-writing processes (resulting in a winning proposal which is focused on the customer's needs).
  • Focuses solely on federal proposal writing
  • Provides a cohesive structure for each step of the process of preparing a proposal. Each step of the process is linked to the other
  • Saves your staff time by providing model text and a very controlled writing process
  • Assures compliance with the Request for Proposal (RFP)

The Proposal Architect includes content for training your staff in the art of federal sales and proposal writing. Detailed instructions are included for writing each chapter of a federal proposal.

Read more about the Proposal Architect visit http://www.proposalarchitect.com/.

Cost: $2,900

Demo the Proposal Architect - Click Here

BUY NOW

For assistance with the demo or for more information call 888-661-4094 ext. 8.




Play Fedmarket.com's 20 Questions Game Before You Waste Another Dime on Preparing a Losing Proposal

Fedmarket.com's proposal-writing experts have developed a new tool to help corporate sales executives and proposal managers save time and money on the painful process of the making the decision on whether to bid on a particular opportunity (we call this the "Bid/No Bid" Decision). Fedmarket's free questionnaire or test will help shed some light on whether or not your company has a real chance at winning a particular government contract. The name of the game in writing proposals is to only spend time and money on preparing proposals for those opportunities that your business has a realistic chance winning. Our 20 Questions Game helps participants discern their likelihood of success for any given project.

>>>> CLICK HERE: PLAY THE GAME


Executive Breakfast with Proposal Architect Author, Richard White

Is your company experiencing proposal writing problems? Join the crowd of most federal contracting companies. Learn why your proposals are less than successful in this two hour breakfast training event.

Join us on Monday, October 22, 2007 and hear Richard White, author of the Proposal Architect address:

  • Defensive proposal writing
  • Advanced proposal writing techniques
  • Features and benefits of the Proposal Architect
  • Demonstration of the Proposal Architect

Schedule:
8:30 - 8:45am - Registration & Networking
8:45 - 9:15am - Advanced Techniques
9:15 - 10:30am - Product Demonstration

Location:
The Federal Sales Academy
3 Bethesda Metro Center
Suite M020
Bethesda, MD 20814

Cost: $100 per person

Directions to location:
http://www.fedmarket.com/seminars/academy-3metro.shtml

Author's Bio:
http://www.fedmarket.com/about/rwhite.shtml

REGISTER HERE

Register online or call 888.661.4094 x 8 to reserve your seat.

If you are unable to attend, arrange an online demonstration with the author of the Proposal Architect call 301.652.9504 x 110.


Writing and Managing Winning Proposals (1-day seminar)

Does your business spend weeks and countless resources pulling together a proposal that it submits at the last minute? The reality is that most companies have a 5% chance at winning contracts when they "take a shot" at responding to RFP's that they found on the web.

"Writing and Managing Winning Proposals" was specifically created to lighten the load on the number of responses to RFPs and win more government business. The tools and insight offered in this class are well worth your return on investment!

Seminar Calendar

REGISTER HERE

Register online or call 888.661.4094 x 8 to reserve your seat.


federal proposals Free Informative Whitepaper by Richard White: Save Big Dollars with Proposal Templates





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Sales Wisdom from a Long Time Player in the Federal Sales Game

Learn more

Price: $22.00 (includes shipping) Buy Now!


If you need help with any other product sales, call or write as follows: (888) 661-4094 ext. 8 or sales@thefederalmarketplace.com.

Regards,
Richard White
President
Fedmarket.com
The Federal Sales Academy
rwhite@thefederalmarketplace.com
(301) 652 - 9506 EXT. 118(office)
(301) 908 - 0546 (cell)



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