Advertising Archives
Capture Planning and Proposal Writing
By Fedmarket.com
Nov 23, 2005, 13:20

A winning proposal begins before you take pencil to paper; integrating the sales, proposal management, and proposal writing processes into a single, focused process results in stronger customer relationships and more winning proposals.

Even if you are the most qualified company in the market, you can lose the bid if you haven't done your homework and the leg work prior to tackling the paperwork.

You have probably heard this axiom hundreds of times "customer relationships; you will perish without them." Yet companies continue to bid despite weak customer relationships.

Fedmarket.com's Federal Sales Academy is offering a new course to improve your government business proposal writing skills. Our new course "Capture Planning/Advanced Proposal Writing" expands on the principles taught in our "Writing and Managing Winning Proposals" seminar. The seminar stresses the need to integrate the sales, proposal management, and proposal writing processes into a single, focused process resulting in stronger customer relationships and more winning proposals.

The seminar answers the questions:

Why sales and proposal writing should be tightly integrated?

How complex products and services are really sold?

Why are we losing so many proposals?

Why the Bid/no bid decision isn't a single event and should be a by-product of the sales process?

Why is there a natural dichotomy between top management and proposal writing?

Topics Covered:

Identifying Opportunities and Establishing Customer Relationships

The Sales Intelligence Questionnaire

Integrating Sales and Proposal Writing

Writing a Defensive Proposal

The Proposal Outline

The Executive Summary

The Technical Approach

The Management Plan

Resumes and Corporate Experience

For a complete outline of materials discussed and on-line registration form visit

http://www.fedmarket.com/productTour/seminar/advancedProposals.php

Dates: September 22, 2005

November 17, 2005

Daily Schedule:Class begins at 9:00 am (continental breakfast included) All seminars conclude with a Q & A period from 4:30 pm to 5:00 pm

Price: $500 per person.

******************************** INVITATION **********************************

Get an inside view of our innovative new proposal writing product; The Proposal Architect.

Please be our guest at an executive breakfast with Proposal Architect author, Richard White.

On September 23, 2005 hear Richard White, address:

Location:
The Federal Sales Academy
3 Bethesda Metro Center
Suite M020
Bethesda, MD 20814

The Proposal Architect is a new, proprietary product designed specifically for federal proposals. It will increase your federal win rate and reduce your proposal writing costs at the same time.

The Proposal Architect will:
Assist you in winning more contracts
Make your proposed solutions more compelling
Save person weeks of writing effort
Reduce proposal writing time