We are the most qualified company in the market. Why are we losing so many bids?
Have you hear this before?
Customer relationships; you will perish without them. You have probably heard this axiom hundreds of times yet you are still bidding with weak customer relationships.
Fedmarket.com's Federal Sales Academy is offering a new course to improve your government business proposal writing skills. Our new course "Capture Planning/Advanced Proposal Writing" expands on the principles taught in our "Writing and Managing Winning Proposals" seminar. The seminar stresses the need to integrate the sales, proposal management, and proposal writing processes into a single, focused process resulting in stronger customer relationships and more winning proposals.
The seminar answers the questions:
Why sales and proposal writing should be tightly integrated?
How complex products and services are really sold?
Why are we losing so many proposals?
Why the Bid/no bid decision isn't a single event and should be a by-product of the sales process?
Why is there a natural dichotomy between top management and proposal writing?
Topics Covered:
Identifying Opportunities and Establishing Customer Relationships
The Sales Intelligence Questionnaire
Integrating Sales and Proposal Writing
Writing a Defensive Proposal
The Proposal Outline
The Executive Summary
The Technical Approach
The Management Plan
Resumes and Corporate Experience
For a complete outline of materials discussed and on-line registration form visit
http://www.fedmarket.com/productTour/seminar/advancedProposals.php
