A winning proposal begins before you take pencil to paper; integrating the sales, proposal management, and proposal writing processes into a single, focused process results in stronger customer relationships and more winning proposals.
Even if you are the most qualified company in the market, you can lose the bid if you haven't done your homework and the leg work prior to tackling the paperwork.
You have probably heard this axiom hundreds of times "customer relationships; you will perish without them." Yet companies continue to bid despite weak customer relationships.
Fedmarket.com's Federal Sales Academy is offering a new course to improve your government business proposal writing skills. Our new course "Capture Planning/Advanced Proposal Writing" expands on the principles taught in our "Writing and Managing Winning Proposals" seminar. The seminar stresses the need to integrate the sales, proposal management, and proposal writing processes into a single, focused process resulting in stronger customer relationships and more winning proposals.
The seminar answers the questions:
Why sales and proposal writing should be tightly integrated?
How complex products and services are really sold?
Why are we losing so many proposals?
Why the Bid/no bid decision isn't a single event and should be a by-product of the sales process?
Why is there a natural dichotomy between top management and proposal writing?
Topics Covered:
Identifying Opportunities and Establishing Customer Relationships
The Sales Intelligence Questionnaire
Integrating Sales and Proposal Writing
Writing a Defensive Proposal
The Proposal Outline
The Executive Summary
The Technical Approach
The Management Plan
Resumes and Corporate Experience
For a complete outline of materials discussed and on-line registration form visit
http://www.fedmarket.com/productTour/seminar/advancedProposals.php
Dates: September 22, 2005
November 17, 2005
Daily Schedule:Class begins at 9:00 am (continental breakfast included) All seminars conclude with a Q & A period from 4:30 pm to 5:00 pm
Price: $500 per person.
******************************** INVITATION **********************************
Get an inside view of our innovative new proposal writing product; The Proposal Architect.
Please be our guest at an executive breakfast with Proposal Architect author, Richard White.
On September 23, 2005 hear Richard White, address:
Defensive proposal writing
Advanced proposal writing techniques
Features and benefits of the Proposal Architect
Demonstration of the Proposal Architect
Schedule:
8:30 - 8:45am - Registration & Networking
8:45 - 9:15am - Advanced Techniques
9:15 - 10:30am - Product Demonstration
Location:
The Federal Sales Academy
3 Bethesda Metro Center
Suite M020
Bethesda, MD 20814
The Proposal Architect is a new, proprietary product designed specifically for federal proposals. It will increase your federal win rate and reduce your proposal writing costs at the same time.
The Proposal Architect will:
Assist you in winning more contracts
Make your proposed solutions more compelling
Save person weeks of writing effort
Reduce proposal writing time
