Customer Relationship Management (CRM) systems do not create sales, people establishing relationships with federal customers do. CRM systems do not write proposals, people do and often in an unstructured, chaotic manner.

1. Guides the critical process of establishing and documenting customer relationships and determining the opportunities that have a high probability of success.

2. Integrates the sales and proposal writing process.

3. Provides the information required for intelligent and strategic sales decisions.  Helps you:

     a. Write proposals for the high probability opportunities
     b.  Identify and eliminate low probability opportunities
     c.  Predict revenue at an opportunity level
     d.  Measure selling progress at an opportunity level

4. Supports the development of superior, winning proposals and improves your win rate.

5. Provides a highly structured system for proposal writing and assists in reducing the inherent chaos of proposal writing. The system includes a common structure, approach, and language for everyone in the sales/proposal writing process.

6. Reduces sales and proposal writing costs.

7. Serves as a training tool for proposal writing staff.

CRMFederal is about developing relationships, not about database features and bells and whistles.  It doesn't sort customer data in a thousand ways and provide a lot of fancy reports.  It shows you how strong your customer relationships are and your chances for success in a simple and straight forward manner.