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Technical Approach for Web Site Project Work Breakdown Structure for the Project

The work breakdown structure for the first two tasks of the project is as follows.

Task 1: Analyze Agency Business Processes and Develop Site Requirements

Subtask 1.1 Interview Web Site users
Subtask 1.2 Meet with Agency
Subtask 1.3 Develop Phase 1 Web Site Plan
Subtask 1.4 Meet with Agency

Task 2: Design Web Site

Subtask 2.1 Design Navigation System
Subtask 2.2 Design Site Graphics and Mockups
Subtask 2.3 Review Design and Mockups with Experts and the Agency
Subtask 2.4 Design Individual Pages and Database
Subtask 2.5 Complete Site Design And Review with Agency

Technical Approach Selling Points

Proposal Instructions from RFP (inserted during the deconstruction of the RFP process)

1. Technical Approach shall not exceed 25 pages.
2. Technical Approach shall describe the contractor's policies, procedure, and systems for managing the contract including

• Performance reporting
• Communication with the government

RFP Requirements (inserted during the deconstruction of RFP process)

1. Design an integrated web site for ______ (agency)
2. Use a 5 year phased approach to site implementation
3. Web site shall comply with Section 508 Handicapped Access Regulations

Proposal Evaluation Criteria (inserted during the deconstruction of RFP process)

1. The Technical Approach can receive a maximum of 40 points in proposal evaluation process.
2. The government will use the following criteria in evaluating the technical approach:

• Lines of authority between ______ (agency) and the contractor shall be direct.
• Project Manager shall be full time and work at the offices of ______ (agency).

Technical Approach Introduction (list major points of your solution from selling points and summarize features and benefits)

Our goal will be to make the web site an integral part of all aspects of _____(agency’s) business.

• We view integrated web site development as far more than just web design. In developing federal agency sites, we work closely with the agency to effectively integrate all phases of the various business processes to meet the needs of each the _______(agency’s) business units.
• We analyze how a web site could support each process or function. This analysis is performed without regard to when the particular business process will become a part of the site.
• The analysis results in the formulation of specific objectives, each designed to meet the needs of a particular business process.

Task 1: Analyze Agency Business Processes and Develop Site Requirements

Selling Points

Customer Requirement	Source of Requirement	Selling Points
Agency Web Master has major involvement in design	Meeting with Division Directors and Web Master	(3a) Requirements interviews will include Web Master (3b) Web Master will be a member of Design Review Team
Site meets requirements of all Divisions	Meeting with agency CIO	(7) Requirements analysis task will involve all Divisions
Site supports all agency business processes	Meeting with agency CIO	(8) All business processes will be included in the requirements definition task (9) Long range site plan will include the requirements of all Divisions and their business processes

RFP Requirements:

1. Analyze site requirements of individual Divisions within ______(agency)
2. Obtain _______(agency) Management’s approval of requirements and Design Plan ……

Task Introduction (list major points)

• _____(agency) is concerned that all end users and the Web Master have significant involvement in the site design.
• Requirements interviews will include Web Master.
• Web Master will be a member of Design Review Team.
• Requirements analysis task will involve all Divisions.
• All business processes will be included in the requirements definition task.
• Long range site plan will include the requirements of all Divisions and their business processes.

Task 1: Subtasks - Analyze Agency Business Processes and Develop Site Requirements

Subtask Elements	Writing Guidelines	Subtask 1 Interview Web Site Users	Subtask 2 Meet with Agency	Subtask 3 Develop Phase 1 Web Site Plans	Subtask 4 Meet with Agency
Purpose of task, scope of task , major insights	In this task we present…. or In this task we will…..	Interview a representative sample of web site users	Review, and prioritize web site requirements and objectives	For large sites, the design should be done in two or more phases. Phase 1: focus on meeting high priority objectives. This will allow the agency to test the value of the web site, gain experience with what works and what doesn’t and control web costs within a budgeted amount.	Meet with agency to obtain agreement on site objectives and Phase I Plan
Objective of task	The objective of this task is to….	Define specific web site requirements	Obtain agency approval of requirements	Document site features, links, content, and format	Obtain approval of Phase 1 Web Site Plan
Identify critical work performance issues from the customer’s perspective?	Distinguish yourself <ul Provide an understanding of the critical issues Describe your resolution of these issues	Determine what is a representative sample of users Meet with each Division Head Let Division Heads select up to three additional people to be interviewed in their Division Invite Agency Web Master to attend any interviews	--	Experience with designing large scale sites will be critical to success	--
Why is it being done this way	May be apparent (discuss only if it is meaningful to performance)	--	Agency involvement in the design will be maximized	--	--
Who will perform the work	May be apparent, relate to other subtasks	Project Manager (name of person) Senior Designer (name of person) Principal Analyst (name of person)	Project Manager	Project Team	Project Manager Senior Designer
What will be done	May be apparent	--	--	--	--
How will it be done	Distinguish yourself by discussing specific RFP requirements from the customer’s perspective Discuss how your approach will: Be more efficient Be less costly Reduce time Effect other tasks Convince readers of feasibility/practicality Avoid overkill, expensive solutions, and restating the RFP	During the first week, we will meet with each business unit to define their processes and their specific requirements for a web site. Their requirements and the corresponding objectives for the site will be defined without regard to implementation priority	Meeting at agency	Requirements Database will be used to cross analyze requirements, objectives, and priorities to develop plan Plan will be entered into Microsoft Project for analysis of schedules, critical paths, required resources, etc.	Meeting at agency
When it will be done	Relate to the timing of other subtasks	First week after contract award	End of second week of project	Weeks 3 - 6	Week 7
Where it will be done	Discuss only if meaningful to performance	At the Agency	--	At our office	At the Agency
Identify software and/or tools to be used	Discuss only if meaningful to performance	Information from Requirements Definition Form will be entered into an Access Database for analysis	Power Point presentation	Access Database Microsoft Project	Power Point presentation Microsoft Project Plan
How it will mitigate risks	Discuss only if you can be specific	Risk of not meeting all agency requirements will be minimized	--	Risk: Site does not meet all agency objectives Knowledge of all design objectives now could create cost savings by eliminating major site redesigns in later phases	--
What will be the results	Be specific and relate to other tasks	Aggregation of the requirements and specific objectives	Agency agreement with requirements and priorities	The result of the business process analysis task will provide specific design objectives for Phase I and later phases. Knowledge of these later objectives now could create cost savings by eliminating major site redesigns in later phases.	Prioritize the objectives Effective site implementation plan
What will be the direct benefits of doing the task this way?	Distinguish yourself here, this will add to your evaluation points	Complete coverage of all business processes	Agency involvement will be maximized	Knowledge of later design objectives now could impact the site design including the design of the navigation scheme, the need for additional databases, and advanced technical capabilities	Assurance that agency objectives will be met

Task 2: Design Web Site

Repeat Task Selling Points, RFP Requirements, and Task Introduction as shown in Task 1

Subtasks

Subtask Elements	Writing Guidelines	Subtask 1 Design Navigation System	Subtask 2 Design Site Graphics and Mockups	Subtask 3 Review Design and Mockups	Subtask 4 Design Individual Pages and Database	Subtask 5 Complete Site Design & Review with Agency
Purpose of task , scope of task , major insights	In this task we present…. or In this task we will…..	Simple and clear navigation is particularly important at sites with a variety of subject areas. Linking to specific subject areas within a site should require little or no thinking	Site graphics should be creative, functional, and eye pleasing. They should depict that the site owner is a sophisticated, professional organization.	User friendliness will be a major goal in Phase I site design Our three mockups will stress user friendliness	An underling database is the key to site flexibility Use of an Oracle database will result in static URLs	A complete web site will be demonstrated online
Objective of task	The objective of this task is to….	Design a clear, intuitive navigation system	Develop creative site graphics	--	Develop attractive site pages and a flexible underlying database	Obtain agency concurrence on site design
Identify critical work performance issues from the customer’s prospective?	Distinguish yourself Provide an understanding of the critical issues Describe our resolution of these issues	Visitors will often leave a site if navigation is confusing. Where they are in the site and where they can go must be readily apparent to site visitors at all times	Graphic art is a creative endeavor and, as such, depends almost entirely on the creative capabilities of designer Appendix __ shows the portfolio of the designer we will assign to the project	--	Site flexibility is a critical requirement Oracle database design will allow easy addition of new data elements to relational tables	--
Why is it being done this way	Discuss only if meaningful to performance
Who will perform the work	May be apparent, relate to other subtasks	Project team	Project Team	Project Manager	Project Team and assigned specialists	Project Manager
What will be done	Discuss only if meaningful to performance
How it will be done	Distinguish yourself by discussing specific RFP requirements from the customer’s perspective Describe how your approach will: Be more efficient Be less costly Reduce time Affect other tasks Convince readers of feasibility/practicality Avoid overkill, expensive solutions, and restating the RFP	Develop underlying database specs, Site map Use standard header and navigation bars on each page User will be able to determine where they are, what else the site offers, and how to get there Too much text and distracting animations, will aggravate site visitors.	We will follow the following design standards: Color schemes/ background colors will be subtle so they don’t overpower content Users will not be required to download plug-in software First level pages will not contain too much text/ technical detail. Instead, users will access detailed text through links to deeper sections of the site	Present three site mockups online for evaluation by the agency The site design will be evaluated by two subject matter specialists, a regulatory expert, and a safety specialist A 508 compliance specialist will evaluate the site design prior to agency review We will review the site design with the ______ Commission and the ______ Association	Page layouts will be done by a layout specialist assigned to the project for this specific task Oracle database design will be done by an Oracle database specialist Each web page will fit on a 640 x 480 screen Help buttons and crystal clear step-by-step instructions in help pages will contribute to user friendliness User interface with Oracle database will allow standard, on-the-fly content update	we will demonstrate download speeds by Accessing test pages with different browsers and modem speeds
When it will be done	Relate to the timing of other subtasks	Week 8 & 9	Weeks 10 - 19	End of Week 19	Weeks 20 -24	Week 25
Where it will be done	Discuss only if meaningful to performance	--	--	--	--	--
What software and/or tools will be used	Discuss only if meaningful to performance	--	Page Maker Graphics packages	Online Beta Site	HTML editor	Online Beta Site
How does it mitigate risks	Discuss only if you can be specific	Risk: User confusion Help buttons and crystal clear step-by-step instructions in help pages contribute to increasing user friendliness.	Risk: Slow downloading Site graphics will be less than 10K for rapid loading and images will not exceed 50K per page Video clips will increase download times but this problem will be minimized by warnings for users with low bandwidth	--	--	--
What will be the results	Be specific and relate to other tasks	Effective navigation system	Three site mockups	Online presentation of mockups	Beta site	Online presentation of beta site
What will be the direct benefits of doing the task this way?	Distinguish yourself here, this will add to your evaluation points	We design to objectives Integrate with brand Identifiers	We will provide the agency with online, password protected site	--	Agency will have an effective, user friendly site that is easily expandable to meet future requirements	--

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